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July 27, 2018

IoT platform to manage and optimize building operations
En-trak, an award-winning Smart Building IoT company based in Hong Kong and Singapore, recently announced it has closed a pre-series A round led by Alibaba Hong Kong Entrepreneurs Fund and CLP Innovation Ventures Limited.
     Founded in 2013, En-trak is one of the winners of the 2017 Jumpstarter competition organized by Alibaba Hong Kong Entrepreneurs Fund. The company develops and markets a hardware-agnostic IoT platform that enables building owners and facility managers to integrate different building data into one centralized platform in order to manage and optimize building operations, as well as to improve productivity and enhance compliances. En-trak has also been conferred with the Best Innovative Research & Development award from the Singapore infocomm Technology Federation (SiTF), along with the Singapore Apex Sustainability Award.
     "CLP is excited to partner with En-trak on digital energy innovations for business users," said Austin R Bryan, Senior Director of Innovation at CLP Holding Limited. "As a winner of the Alibaba Entrepreneurs Fund Jumpstarter competition, En-trak has proven capabilities and technologies that can be harnessed for customers locally and globally. With a business portfolio that spans across energy markets in Asia Pacific, CLP believes digitalised energy infrastructure and tools have excellent market potential for wider application."
     The deal is highly strategic for the five-year-old startup given the two prominent investors. CLP Innovation Ventures is a subsidiary of CLP Holdings, a leading energy supplier in Asia Pacific with operations in Hong Kong, Mainland China, India, Southeast Asia, Taiwan and Australia, while Alibaba Entrepreneurs Fund is a not-for-profit initiative launched by Alibaba Group, a global leader in IoT technology, headquartered in Hangzhou, China.
     The rapid growth of the industry is driven by an increasing need by cities around the world to manage growing energy costs, carbon emissions, government legislation and compliances. En-trak Smart Building OS enables building operators to have full visibility, analytics and actionable insights into these data. This powerful, yet simple to use platform integrate different modules including smart lighting, electricity, water, gas, IAQ, EV charging, solar and wind power generation. Thus far, the solution has been used by over 300 world-class customers in Hong Kong, Singapore, Macau, and Thailand, including Fuji Xerox, Shun Hing Group, and Make Up For Ever among many.

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