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November 26, 2018

Prolight + Sound Guangzhou achieves sustainable growth amidst a dynamic industry shift
With 1,300 exhibitors and 75,993 professional buyers and industry players worldwide attending the most recent edition, Prolight + Sound Guangzhou 2019 (PLSG) is set to be yet another phenomenal industry event to start the year in Asia from 24 – 27 February 2019 at Area A of the China Import and Export Fair Complex.
     The show will present 13 thematic halls and the Y-Channel demonstration area, with a technology-oriented fringe programme on event planning and organising, AoIP and innovative stage design and technical implication concepts for entertainment, Pro AV and IT sectors.
     Across the 130,000 sqm of exhibition space, the focus will fall on an unmatched range of products that are not only for professional users in the entertainment technology field, but also for those in commercial and residential sectors including installers, contractors, consultants and retailers.
     After favourable response on the refreshed approach at the 2018 edition, and with the aim to capture the growing opportunities in media technologies and system integrations, the show’s signature Audio Brand Name halls will have a new arrangement this year, spanning across Halls 2.2, 3.2, 4.2 (Communication and Conferencing) and 5.2 (Media Systems and Solutions).
     Ms Judy Cheung, Deputy General Manager for Messe Frankfurt (Shanghai) Co Ltd, reflected her optimism on the show’s growth spurt: “The positive trends encourage Prolight + Sound Guangzhou to stay ahead of the market trends, and strengthen its position as a sourcing hub in China during the peak sourcing season. We are riding the wave of technological convergence in the entertainment and media system sectors.”
     Hall 4.2 will feature communication and conferencing products with an enhanced setting. In light of a report by the China Government Procurement Network, the revenue in the conferencing sector in the first quarter of 2018 reached RMB160 million. This opens up the market opportunities in seamless communication and collaboration across various business environments.
     Meanwhile, new technologies are opening up more avenues for entertainment experiences such as streaming content, multiscreen engagement and much more on customised solutions. As such, a number of high-quality karaoke systems, mini home theatres, smart digital AV and system integrations will be featured in the Y-Channel of the Complex, Theatre K. Pub Zone, supplementing the KTV hall (Hall 1.2).
     On the education side, PLSG Annual Training Course will feature a range of sessions with inspirational speakers from across the audio, lighting, event management, system integration and AV technology sectors. Set to deliver a more diverse range of industry insights inside the regime of entertainment technology, it has been broadened into two themes, Maintaining and Modernising Performance Venue and Overview of AoIP Networking and Media System Integration.
     Among these will be the Dante Certification Training, a presentation on audio networking protocol ‘AES67 Network’, a panel discussion on AV-IT and more. Visitors can expect to discover a panorama of product intelligence embedded within devices, and the automated use of pro audio and lighting equipment throughout the whole fairground. Visitor registration is now open and can be completed <here>

Reaching out to premium buyers from around the world
To secure high attendance of top quality buyers from across the globe, the show’s Club PRO programme specifically targets global premium buyers from the entire industry chain, including top management from manufacturers, importers, distributors and agents for PLSG and its event counterpart, Prolight + Sound Shanghai. A host of concessions will be provided to enhance their visiting experience.
     On top of this, PLSG has formed strategic tie-ups with various industry associations in Brazil, China, Egypt, Germany, Japan, Korea, Russia, Taiwan, Thailand, the UK and the USA, inviting industry experts as well as high quality buyers and enhancing PLSG as an international industry networking and information sharing platform.
     With extensive and rich network resource, various roadshows in China, Germany, Japan, Korea and the USA are also underway to leverage the opportunity with brand global presence and give a market update.
     Prolight + Sound Guangzhou is organised by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company (STE). For more information, visit www.prolightsound-guangzhou.com or email to plsgz@hongkong.messefrankfurt.com.






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