ebulletin

August 9, 2021
Second K11 project in Shanghai kicks off
The official groundbreaking of K11 Shanghai Middle Huaihai Road Land Parcel Project commenced recently, marking the establishment of the second K11 in Shanghai. The project is located in one of the most prosperous commercial districts in Shanghai – the prime location of Middle Huaihai Road, covering an area of approximately 17,170.8 sq m, with a total developable area of around 128,683.2 sq m.
The project will be developed into an upscale commercial complex, complemented with garden piazza, vertical greenery and landscaped courtyard. It will seek harmonious coexistence with the natural landscape of Huaihai Park, forming an oasis in the city that offers high-quality leisure space and promoting a lifestyle that boasts sustainability and wellness.
The design team includes the Danish design company Bjarke Ingels Group (BIG), Lead8, Leigh & Orange, the ECADI, and P Landscape Co Ltd. The team will collaborate closely in the fields of historical building research, cultural architecture and landscape design to preserve and restore the historic buildings in the land parcel, letting its cultural and heritage value shine to the fullest.
At the same time, the project also introduces K11 Craft & Guild Foundation (KCG), Asia's first and unique creative platform for cultural contemplation focusing on conserving and preserving fast-disappearing Chinese artisanship. Joining hands with international and local cultural crafters, KCG will take the public on a journey into the historical atmosphere around the project with a series of art and cultural initiatives, enriching people's daily lives through advancing the development of local cultural heritage.
"This iconic cultural-retail landmark on Middle Huaihai Road will mark another milestone in K11's strategic development in Eastern China and beyond. As the fourth K11 project in the region, this new project will continue to echo K11's vision that weaves in Art • People • Nature with business," said Adrian Cheng, CEO, New World Development.