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July 31, 2018

WenZhou Incity Mega design unveiled
The 250,000 sq m Wenzhou Incity Mega will be the first commercial complex in SCPG’s new ‘Mega’ product line and the winning design by Benoy was unveiled to the public by SCPG recently.
     Both plots for Wenzhou Incity Mega are located on the eastern side of the Central Green Axis. Plot D29 will be the site of the Incity Mega Mall while Plot D31, longer and more narrow, will form the future waterfront boutique district. The vision for the project is to deliver a ‘three-dimensional urban space’; an interconnected destination which blurs the boundaries between commercial and public realms.
     For the design of the Incity Mega Mall, Benoy pushed the external boundaries of the development outwards to create an impressive, multi-functional inner courtyard and open-space at the heart of the retail-led scheme. The multi-level development has been injected with open-air platforms overlooking the central courtyard, while the waterfront facing edge features a large promenade and multiple landscaped viewing decks.
     The waterfront boutique district on Plot D31 seamlessly connects to the Incity Mega Mall and brings a commercial offering to the mixed-use development. Three prominent glass structures sit above the scheme and will offer innovative commercial office spaces for business headquarters. Below, the continued network of retail, dining and leisure attractions will form the lower floors of the development.
     Throughout the mixed-use scheme, the connection to the waterfront is central to the design. Enhancing accessibility and creating interesting pedestrian networks throughout has part of the design strategy.
     Commercially, large block structures have been interwoven throughout the development to provide attractive anchor spaces for tenants. Large-scale venues such as movie theatres, outdoor plazas and an ice-rink as well as a gym and swimming pool create strong leisure attractions and venues for a changing calendar of events. 
     For full story and more illustrations, please refer to Building Journal August 2018 issue. Subscribe Building Journal E-version <click here> 

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